Welcome to our website! As we have the ability to list over one million items on our website (our selection changes all of the time), it is not feasible for a company our size to record and playback the descriptions on every item on our website. However, if you are an American with a disability we are here to help you. Please call our disability services phone line at (305) 688-1000 during regular business hours and one of our kind and friendly personal shoppers will help you navigate through our website, help conduct advanced searches, help you choose the item you are looking for with the specifications you are seeking, read you the specifications of any item and consult with you about the products themselves. There is no charge for the help of this personal shopper for any American with a disability. Finally, your personal shopper will explain our Privacy Policy and Terms of Service, and help you place an order if you so desire.

We Buy For Less! We Sell For Less!

4.2 | 11 Reviews

LG SIGNATURE OLED TV W8 - 4K HDR Smart TV w/ AI ThinQ® - 77" Class (76.8" Diag)

LG OLED77W8PUA

Features

  • Wallpaper TV
  • LG ThinQ® AI Google Assistant
  • LG 9 Intelligent Processor
  • LG OLED Display

Quick Specs

  • Type: OLED TV
  • Width: 67.8"
  • Height: 38.9"
  • Depth: 0.23"
  • Energy Star Rated: No

See More

 
So stunning. So simple

The ultra-thin wallpaper design allows the television to mount virtually flush with the wall so it seems to blend in, a feat only possible with uniquely sophisticated LG OLED TV technology.


Premium Content Choices

LG OLED TV with AI ThinQ® features comprehensive support of major high dynamic range formats including Dolby Vision HDR from the cinema, as well as HDR10 and HLG, both with LG's advanced tone-mapping technology that provides scene-by-scene optimization.


The Color of Dreams

Cinemas are famous for achieving the summit of vibrant, accurate color. The perfect black canvas and expanded color gamut of the LG OLED TV with AI ThinQ® intensify its vast palette to match that level of color vibrance, recreating cinematic experience as intended by filmmakers.



A Brilliant Brain

LG-the industry leaders of OLED TVs-made the Best TV Ever even better by developing the 9 Intelligent Processor. LG's most powerful processor ever provides true-to-life images with incredibly rich colors, sharpness and depth to deliver the ultimate picture quality.


Cinematic Sound at Home with Dolby Atmos®

Bring big-screen surround sound to the living room: crickets chirping all around, a monster roaring from behind, or a plane soaring overhead. Dolby Atmos® content creates a more detailed sound experience that appears to come from everywhere for a wonderfully realistic, immersive experience.


Less is So Much More

The uniquely minimalist picture-on-wall aesthetic of the LG SIGNATURE OLED TV W8 enables the television to be mounted virtually flush with the wall. It seems to blend in, a feat only possible with uniquely sophisticated LG OLED TV technology.


Gallery Mode

Bring the wonders of the world to your space with Gallery Mode. Breathtaking photos are updated seasonally by TripAdvisor and are accompanied by music. Just say the word for seasonal beauty.


LG TVs now meet Artificial Intelligence

LG TVs with AI ThinQ® has the Google Assistant built in, so you can control compatible smart home devices using just your voice. Create a center for your smart home and beyond. Plus it works with Amazon Alexa devices.

Features

  • Wallpaper TV
  • LG ThinQ® AI Google Assistant
  • LG 9 Intelligent Processor
  • LG OLED Display
  • 4K Cinema HDR
  • Dolby Atmos®
SUMMARY
Diagonal Class 77 inches
Diagonal Size 76.7 inches
Picture Quality
4K Ultra HD (3,840 x 2,160) Yes
Processor 9 Intelligent Processor
4K Cinema HDR Yes
HDR Format Support Dolby Vision®, Advanced HDR by Technicolor®, HDR10, HLG
Infinite Contrast Yes
Pixel Level Dimming Yes
Ultra Luminance Pro
Intense Color Yes
Billion Rich Colors Yes (10-bit)
True Color Accuracy Pro
Wide Viewing Angle Yes
4K Upscaler Yes
AI TV (Artificial Intelligence)
LG AI ThinQ® Yes
Google Assistant Yes
Google Home Compatible Yes (Google Home device sold separately)
Amazon Alexa Compatible Yes (Amazon Alexa device sold separately)
Intelligent Voice Recognition Yes
Smart TV
Operating System webOS
Magic Remote Control Included
Universal Control Capability Yes
Gallery Mode Yes
LG Content Store (App Store) Yes
Full Web Browser Yes
Channel Plus Yes
Smart Share
Screen Share Yes
Content Share Yes
AUDIO
Speaker System 4.2 Channel
Output Power 60W (WF: 20W)
Dolby Atmos Yes
DTS Decoder DTS-HD
Bluetooth Audio Playback Yes
LG Sound Sync Yes
CONNECTIVITY
Wi-Fi® Built In Yes (802.11ac)
Bluetooth® Yes (4.2)
Wi-Fi Direct Yes
IP Control Yes
Simplink (HDMI CEC) Yes
Tuner ATSC, Clear QAM
Inputs & Outputs
HDMI (HDCP 2.2) 4 (rear)
Audio Return Channel Support (via HDMI) Yes (HDMI 2)
USB v 2.0 3 (rear)
RF In (Antenna/Cable) 1 (rear)
Composite In 1 (rear)
Ethernet 1 (rear)
Digital Audio Out (Optical) 1 (rear)
RS232C (Mini Jack) 1 (rear)
Power
Power Supply (Voltage, Hz) 120Vac 50-60Hz
Standby Power Consumption 0.5W
Wall Mount
VESA No
DIMENSIONS / WEIGHT
Display (WxHxD) 67.8" x 38.9" x 0.23"
AV Box (WxHxD) 57.5" x 3.3" x 8.2"
Shipping (WxHxD) 75.1" x 48.1" x 13.0"
Display Weight 27.1 lbs
AV Box Weight 28.0 lbs
Shipping Weight 108.6 lbs
Accessories Included
Remote Magic Remote Control (AN-MR18BA.AUS)
Remote Control Battery Yes
Power Cable Yes
User Manual Yes
E-Manual Yes
Warranty / UPC
Limited Warranty 1 Year Parts & Labor
UPC 719192620940

Quick Specs


  • Appearance

  • Type: OLED TV

  • Dimensions

  • Width: 67.8"
  • Height: 38.9"
  • Depth: 0.23"

  • Features

  • Energy Star Rated: No

Interactive Tour

{"hideMenu":false,"ipiOnly":false,"tourViews":[{"viewImage":{"sources":[{"src":"/www.lg.com/us/images/tvs/md05912656/gallery/w8_a_desktop_01.jpg.w1920.jpg","profile":"W1920","width":400,"height":248},{"src":"/www.lg.com/us/images/tvs/md05912656/gallery/w8_a_desktop_01.jpg.w960.jpg","profile":"W960","width":400,"height":248},{"src":"/www.lg.com/us/images/tvs/md05912656/gallery/w8_a_desktop_01.jpg.w480.jpg","profile":"W480","width":400,"height":248},{"src":"/www.lg.com/us/images/tvs/md05912656/gallery/w8_a_desktop_01.jpg.w240.jpg","profile":"W240","width":240,"height":148}],"src":{"src":"/www.lg.com/us/images/tvs/md05912656/gallery/w8_a_desktop_01.jpg","width":400,"height":248},"runtimeSrc":{"src":"/www.lg.com/us/images/tvs/md05912656/gallery/w8_a_desktop_01.jpg.web.jpg","width":400,"height":248},"assetWrapper":"tour","alt":"LG SIGNATURE OLED TV W8 - 4K HDR Smart TV w/ AI ThinQ® - 77\" Class (76.8\" Diag)","isAdaCompliant":false},"hotspots":[{"hotspotX":0.2,"hotspotY":0.35,"captionFromAttr":"So stunning. So simple","description":"The ultra-thin wallpaper design allows the television to mount virtually flush with the wall so it seems to blend in, a feat only possible with uniquely sophisticated LG OLED TV technology. <br/>","media":{"sources":[{"src":"/www.lg.com/us/images/tv/features/02_w8_a_intro_mobilen.jpg.w1920.jpg","profile":"W1920","width":768,"height":875},{"src":"/www.lg.com/us/images/tv/features/02_w8_a_intro_mobilen.jpg.w960.jpg","profile":"W960","width":768,"height":875},{"src":"/www.lg.com/us/images/tv/features/02_w8_a_intro_mobilen.jpg.w480.jpg","profile":"W480","width":480,"height":546},{"src":"/www.lg.com/us/images/tv/features/02_w8_a_intro_mobilen.jpg.w240.jpg","profile":"W240","width":240,"height":273}],"src":{"src":"/www.lg.com/us/images/tv/features/02_w8_a_intro_mobilen.jpg","width":768,"height":875},"runtimeSrc":{"src":"/www.lg.com/us/images/tv/features/02_w8_a_intro_mobilen.jpg.web.jpg","width":768,"height":875},"assetWrapper":"tour","alt":"So stunning. So simple","isAdaCompliant":false,"type":"IMAGE"},"direction":"right"},{"hotspotX":0.2,"hotspotY":0.55,"captionFromAttr":"Premium Content Choices","description":"LG OLED TV with AI ThinQ® features comprehensive support of major high dynamic range formats including Dolby Vision™ HDR from the cinema, as well as HDR10 and HLG, both with LG\u2019s advanced tone-mapping technology that provides scene-by-scene optimization.<br/>\n <br/>\n <br/>\n <i>*Dolby Vision is a trademark of Dolby Laboratories. Images Simulated. <\/i>","media":{"sources":[{"src":"/www.lg.com/us/images/tv/features/04_w8_a_cinema_hdr_mobile_edit.jpg.w1920.jpg","profile":"W1920","width":768,"height":423},{"src":"/www.lg.com/us/images/tv/features/04_w8_a_cinema_hdr_mobile_edit.jpg.w960.jpg","profile":"W960","width":768,"height":423},{"src":"/www.lg.com/us/images/tv/features/04_w8_a_cinema_hdr_mobile_edit.jpg.w480.jpg","profile":"W480","width":480,"height":264},{"src":"/www.lg.com/us/images/tv/features/04_w8_a_cinema_hdr_mobile_edit.jpg.w240.jpg","profile":"W240","width":240,"height":132}],"src":{"src":"/www.lg.com/us/images/tv/features/04_w8_a_cinema_hdr_mobile_edit.jpg","width":768,"height":423},"runtimeSrc":{"src":"/www.lg.com/us/images/tv/features/04_w8_a_cinema_hdr_mobile_edit.jpg.web.jpg","width":768,"height":423},"assetWrapper":"tour","alt":"Premium Content Choices","isAdaCompliant":false,"type":"IMAGE"},"direction":"right"},{"hotspotX":0.8,"hotspotY":0.35,"captionFromAttr":"The Color of Dreams","description":"Cinemas are famous for achieving the summit of vibrant, accurate color. The perfect black canvas and expanded color gamut of the LG OLED TV with AI ThinQ® intensify its vast palette to match that level of color vibrance, recreating cinematic experience as intended by filmmakers.<br/>","media":{"sources":[{"src":"/www.lg.com/us/images/tv/features/02_w8_a_perfect_black_mobile_edit.jpg.w1920.jpg","profile":"W1920","width":768,"height":561},{"src":"/www.lg.com/us/images/tv/features/02_w8_a_perfect_black_mobile_edit.jpg.w960.jpg","profile":"W960","width":768,"height":561},{"src":"/www.lg.com/us/images/tv/features/02_w8_a_perfect_black_mobile_edit.jpg.w480.jpg","profile":"W480","width":480,"height":350},{"src":"/www.lg.com/us/images/tv/features/02_w8_a_perfect_black_mobile_edit.jpg.w240.jpg","profile":"W240","width":240,"height":175}],"src":{"src":"/www.lg.com/us/images/tv/features/02_w8_a_perfect_black_mobile_edit.jpg","width":768,"height":561},"runtimeSrc":{"src":"/www.lg.com/us/images/tv/features/02_w8_a_perfect_black_mobile_edit.jpg.web.jpg","width":768,"height":561},"assetWrapper":"tour","alt":"The Color of Dreams","isAdaCompliant":false,"type":"IMAGE"},"direction":"left"}]}],"ipiCompatible":false}

4.2 out of 5

54% of reviewers recommend this product.

I wonder if all the HDMI inputs will go out

tvfooled 10/31/2018

like on my last LG TV and they would not fix it so now i got a brick

No, I do not recommend this product

AMAZING WELL WORTH THE WAIT

JaiWright 10/4/2018

I have been looking at the LG OLED Wallpaper TV since it first launched. At first I thought about the 65 but ended up deciding on the 77 model. Absolutely stunning picture quality and amazing sound LOVE LOVE LOVE the Dolby Atmos - the last couple of days has been like Christmas morning where you dont want to leave the house because youre playing with your new toys and you dont want to go to bed because youre just so excited #ThankYouLG

Yes, I recommend this product

Features

 

Quality

 

Value

 

Great Tv

Odeyar 8/30/2018

Great product no comparison brands....Great picture quality

No, I do not recommend this product

Features

 

Quality

 

Value

 

Tv to av cable consealment

Mr RT 8/11/2018

I bought an oled77w8p. I would like 90 degree cable connection at the soundbar. That would put the soundbar closer to wall below the tv.The 90 degree needs to go downward but could also go upward. Using a brush decora template would totally conceal the connection. The picture and sound are excellent. Plan to add wireless speakers inorder to enhance the Dolby Atmos effect. I should note prior to the W8 we had a W7

Yes, I recommend this product

Features

 

Quality

 

Value

 

Not all the apps works with magic remote

Jase298 5/19/2018

Hulu doesnt support magic remote and thats a very important app. They should work this out to make it work

No, I do not recommend this product

Features

 

Quality

 

Value

 

Best TV in the world?

Lamgiobao 4/14/2018

There isnt a better premium television than this out there right now.

No, I do not recommend this product

Features

 

Quality

 

Value

 

It looks stunning

Tylerstoddard 3/25/2018

Ive never seen such an amazing display before. It is so thin that it looks like a window.

Yes, I recommend this product

Features

 

Quality

 

Value

 

Looks Promising

FutureTV 1/23/2018

TV looks good moderate updates to 2017 version but concerns about HDMI 2.1 adaptability

Yes, I recommend this product

Features

 

Quality

 

Value

 

A REAL JAW DROPPER

JoPo 1/11/2018

BEEN HOLDING BACK FROM THE W7 THINKING THAT IT WOULD JUST GET BETTER and NOW IM GLAD I DID BECAUSE THE W8 IS JUST THAT MUCH BETTER WITH THE A9 CHIP AND AI ASSISTANT. CANT WAIT TO POSSIBLY GET ONE :D

No, I do not recommend this product

Features

 

Quality

 

Value

 

The best tv ever.

Gaurangs 1/10/2018

Amazing unrivalled color quality design and sound.

Yes, I recommend this product

Features

 

Quality

 

Value

 

Perfection accomplished

elmacanon54 1/9/2018

I dont have the words to describe the perfect images I get when watching movies in this masterpiece. I dont go to the movies anymore. I stay home and look at this piece of technological art.

Yes, I recommend this product

Features

 

Quality

 

Value